Deba Ghoshal, who had put in his papers at LG Electronics India last month, has joined UK’s Ultra Motor Company Ltd as Director Marketing. Ultra Motors is a privately held English company, which is eyeing the Indian shores. Ghoshal, who will be based in Delhi, will report to Paul Dyson, CEO, Ultra Motors.

Commenting on his new appointment, Ghoshal said, “Ultra Motors is a great example of how new technology can bring in a paradigm shift in a mature category. There is a huge gap in the market between a bicycle and IC engine based two-wheeler. Our challenge has been to provide customers a unique EV solution to bridge this gap.”

In addition to Ghoshal, Ultra Motors has also brought in Sunil Gandhi as Director Operations from Minda Industries to strengthen its marketing push in India.

Said CEO Dyson, “We are proud to have these seasoned, strong additions to our Indian team. Sunil brings profound product development, manufacturing and logistics experience to UMC at a time when we are manufacturing our first motors and finalising the first EV launches. Deba’s experience in consumer durables and his knowledge of engine-based applications is an excellent blend and is in synergy with our business objectives. We look forward to leverage Deba’s appointment by creating a consumer face for Ultra Motors in India.”

Ultra Motors was formed in 2002 to develop and commercialise a patented permanent magnet-DC (PMDC) electric motor technology. The company is now targeting India and other countries in the Indian sub-continent to launch this technology. The two-wheeler electric vehicle being developed by UMC is expected to herald a major change in the way the Indian consumers perceive and use two-wheelers.

UMC will launch its ‘Ultra-Motors’ in the high volume scooter and bicycle business in India with contract manufacturing partners and OEM partners. The company will roll out its products in a phased manner. To begin with, UMC will launch its e-bikes in September. By next year, the company will be ready with its e-motorcycles and e-scooters.

As reported by exchange4media earlier, Ghoshal was Head, Product Marketing at LG, and was instrumental in looking after the marketing activities of the high-profile divisions of consumer electronics, IT and GSM. In his five years with the company, Ghoshal was responsible for creating and strengthening new functions like product planning and brand management at LGEIL.

Also see:

Deba Ghosal puts in his papers at LG, headed towards automobile sector http://www.exchange4media.com/peoplemovement/movement_fullstory.asp?section_id=23&news_id=19729&tag=14456

© exchange4media 2007	Post your Opinion
Today's other headlines   Four-day Hindu Metro Plus Lifestyle Show 2007 makes its Delhi debut   Only 5 awards for India at Asian Marketing Effectiveness Awards 2007   Google introduces Google Gadget Ads and AdSense for Mobile   News may be allowed on private FM radio under a watchdog’s vigil   Stung, Live India taken off air for a month from midnight of September 20   Gorilla makes way for kids to expand on space concept for Chevrolet Aveo U-VA   ASCI brings 13 ads under scanner; seven now withdrawn and three modified   Hindustan Times rejuvenates love for city with ‘I love Mumbai’ campaign   Pantaloons ropes in Lara Dutta & Bobby Deol for brand endorsement   CASBAA launches website to highlight marketing opportunities in pay-TV   Dentsu & Connecturf launch interactive joint venture ‘Clickstreamers’   Vodafone replaces Hutch; plans extensive marketing   Flashed yesterday: Raju Easwaran calls it quits as COO of Raj TV   Flashed yesterday: Manu Sawhney succeeds Jamie Davis as Managing Director of ESPN STAR Sports   Flashed yesterday: INS elections 2007-08: Bahubali Shah replaces Hormusji Cama as President; Paresh Nath is Deputy President   Flashed yesterday: Out-of-home TV company OOH Media acquires AdImpact   Flashed yesterday: It’s official now: Publicis buys majority stake in Capital Advertising
Recent Key News   Flashed yesterday: Manu Sawhney succeeds Jamie Davis as Managing Director of ESPN STAR Sports Sep 20, 07
Click here for more People Movement