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There are various dimensions of corporate social responsibility (CSR). Ultra Motor Company (UMC), with a commitment to sustainable development, tries to meet the needs of the present generation without compromising the needs of the future generations. The company has not only acknowledged the threat of increasing environmental pollution and depleting fuel resources, but has also tried to address it through technological innovations.
UMC delivers electric vehicle (EV) technologies, designs and services.
Lord Sainsbury of Turville, British parliamentary under-secretary of state for science and innovation, says, “UK government has initiated low-carbon vehicle partnership for clean transport technologies. Environment-friendly legislation in India must also be enabled.”
A tie-up with an NGO to provide micro-credit for financing E-bikes for rural women is in place. “Every month over 16 lakh two-wheelers are sold in India. India will soon experience a revolution in the local EV industry because they are 90% cheaper to run and 40% cheaper to buy. We have tied up with Hero to launch E-bikes and E-scooters,” adds Paul Dyson, CEO, UMC.
Sathyanarayana N Bokkasam, head, Motor Engineering, explains, “The green motor runs 50 km per charge. Against the conventional fuel motor which gives Rs 1.25 km per litre, this would cost only 10 paise per litre.”
The E-bicycle is priced at Rs 10,000; moped for Rs 20,000; and the light three-wheeler commercial vehicle at Rs 1.5 lakh. The maximum speed of the E-moped is fixed at 25 km to do away with the need to wear a helmet, get a driving licence or vehicle registration.
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